DEVELOPMENT School of Political and Social Science : University of Phayao

Digital Anthropology Research Methodology: The Conceptual Framework, Theory, and Studies Process of Digital Technology to Specify the Relations between Human and Society

This article aims to represent research methodology to study Digital Anthropology through the concept of “Technological Mediation Theory”. This idea was studies and summarised to be the conceptual frame work of the relations between technology roles to human and society in the previous articles (Mungpattanasunthon, 2018 and 2019). Therefore, the Technological Mediation Theory has been developed from Phenomenology approach. Martin Heidegger (1977) is the original philosopher who presented that the human should aware roles of technology more than being only objects. In contemporary era, the concept has been developed to Postphenomenology. Don Ihde (2009), Peter Verbeek (2015 and 2016), Robert Rosenberger (2015) and Stefano Gualeni (2015) are the influential thinker to other scholars in this field. Additionally, the outstanding studies are the influence of Digital Technology that shape or reshape human being and transforming to Digitalisation because various nations including Thailand are entering to Digital Era (Mungpattanasunthon, 2019). Generally, Digital Anthropology Studies base on research methodology to investigate the technological roles including Digital technology. Everyday life report is the popular technique that the anthropology chooses to explore social and cultural phenomena, then using the result to discuss and argue the data as Technological Mediation Theory by Don Ihde approaches. So, this article aims to scrutinise 3 objectives; 1) to find the definition and history of the concept and theory of Technological Mediation 2) to present the examples of previous research and academic article 3) to represent the Technological Mediation methodology and also show the guideline to analyse and discuss the relations of the phenomena.

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  • YEAR: 2019
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